It is a complex task to start a conversation with riders about safety after an accident. Who wants to hear about accident. "To me it will never happen" is a good slogan for the fairytale, but the facts show other figures with high numbers of severe accidents. So, beneath other safety related topics, awareness regarding technical safety requires serious consideration and attention.
Since 2011 Bernd Scheibner has worked with the media researcher Dr. Keren-Miriam Tamam in order to build up new concepts to achieve this target. The idea is to let students from different disciplines discuss, analyze and develop various media elements. The students’ ideas are another part of the mission to highlight the importance of motorcycle safety.